“On September 7 [2002], a New York Times story quoted [White House Chief of Staff Andrew] Card on the timing of the White House’s push on Iraq: ‘From a marketing point of view you don’t introduce new products in August.’ Apparently, the White House decided the first weekend after Labor Day–when the nation was about to mark the first anniversary of 9/11–was the optimal time to promote the ‘new product.’ ”
– Michael Isikoff and David Corn, Hubris, Page 33